Upsell to Customers Likely to Grow Quickly: A Complete Revenue Playbook
Introduction TL;DR Revenue teams chase growth in the wrong place sometimes. They spend weeks prospecting cold leads. Meanwhile, existing…
7 Best Breadcrumbs Alternatives for Smarter Lead Scoring and Routing
Introduction TL;DR Sales teams live and die by lead quality. Breadcrumbs built a name for itself in lead scoring and lifecycle automation. But…
Are Small Businesses Prepared to Work from Home? Maybe Not, Data Suggest
Introduction TL;DR Small business owners talk about work from home like it’s simple. Buy a laptop. Send an email. Done. The numbers tell…
Identity Resolution API: How It Works and What to Evaluate
Introduction TL;DR Customer data lives everywhere. It sits in a CRM, an email platform, a mobile app, and a point-of-sale system. None of…
Email Verification API: How It Works and How to Choose One
Introduction TL;DR A signup form collects a thousand emails a week. A good chunk of those addresses bounce, belong to no one, or exist only to…
CLI Company Enrichment: Keep Your Account Data Current From the Terminal
Introduction TL;DR Nobody notices account data decay until it costs a deal. A field rep pulls up a company record from eight months ago and…
How to Build a Sales and Marketing Database from Scratch
Introduction What Is a Sales and Marketing Database? TL;DR A sales and marketing database stores every contact your business touches. Names,…
6 Ways to Humanize Your Marketing Efforts
Introduction What Does It Mean to Humanize Your Marketing? TL;DR To humanize your marketing means you drop the corporate mask. You speak like…
The Beginner’s Guide to Corporate Social Responsibility
Introduction TL;DR Corporate Social Responsibility means a business takes ownership of its impact. Not just profit. Impact on people,…
What Is Programmatic Advertising? A Guide for B2B Marketers
Introduction TL;DR Programmatic advertising is automated ad buying. A computer buys ad space instead of a human negotiating each deal. This…